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Posts tagged: Google Analytics

APIs, SEO and Content Marketing, Talking Tech

Using Google Tag Manager for Custom Event Tracking

Google Tag Manager (GTM) can be a very powerful tool for managing analytics code, tracking bugs, and custom event tracking such as transaction progress. Instead of dropping separate codeblocks for Google Analytics, other analytics providers, or tracking JavaScript on every page, you can use a single GTM codeblock on every page of your website (easily done if using any sort […]

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