Blog

Inside the Minds of the Machine

SEO and Content Marketing, WordPress Tips and Tricks

Setting Up Google Optimize on WordPress

Google Optimize is a powerful tool to help you make data-informed decisions about your website. By adding some Javascript to a page, you can use the Optimize WYSIWYG to create variants of that page, and the behavior of the visitors who saw each variant will get separately tracked in Google Analytics. Getting Google Optimize set up on your website has […]

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Talking Tech

Optimizing JavaScript for Performance

Given the importance placed on site speed and performance (not only by us, but also by search engines), it’s crucial to make optimization a regular part of the development process. Having a product that works is great, but having a product that is lightning-fast and as efficient as possible is even better! I recently worked on optimizing the JavaScript for […]

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Talking Tech

An Introduction to Mustache.js

As you may know, we recently built a THIRTEEN Explore app for Amazon’s Fire TV using their Web App Starter Kit. The app is built in JavaScript, and uses the templating engine Mustache.js to generate content and display information in the app. Here, I’ll explain some of the benefits of working with Mustache, and will provide a basic introduction to […]

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Design

Visual Content on Social Media: 2017 Trends and Research

2016 was quite the year, especially for social media. With more brands using social media as a tool for communication and engagement, visual strategy may seem as confusing as ever to marketers. What do users want on their feeds? What will they respond to? Compiled from research & studies over the past year, here’s some helpful data that will keep your social strategies fresh […]

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Building Better Systems, tvOS

tvOS Swift 3.0: Displaying Search Container Under Tab Bar PART 2

Due to popular demand for my previous post about implementing and displaying the search container under the tab bar for tvOS, I’m going to revise this topic and share with everyone an updated version for getting UISearchController to work properly in tvOS Swift 3.0. The purpose of this tutorial is to focus on getting the search container to display under the tab bar for […]

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Talking Tech, WordPress Tips and Tricks

Front-End performance goals when building new WordPress websites

From the start of the development process we must think about website speed. It’s one of the most important features of your new site especially now that search engines are ranking faster and properly optimized web sites higher. Here are some of the best practices we use when developing light weight WordPress themes. HTML Some things are fairly straight forward […]

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Building Better Systems, Talking Tech

How to Be Efficient: THINK ABOUT ALGORITHMS

  Understanding the concept of algorithms is an empowering thing to have in your arsenal. It makes you think about scaling, performance, and being efficient at what you’re doing. You can decrease your workload and the time you spend at your desk. I’m not an algorithmic or a mathematical expert, but I understand algorithms to increase efficiency at what I’m […]

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APIs, WordPress Tips and Tricks

Taking Control of the WordPress Scheduler — The Basics

The WordPress scheduler is a tricky beast. ‘WP-Cron‘ as configured by default can alternately fail spectacularly with a ‘missed schedule’ error on a post you were depending on publishing at a specific time, or slow down your server to a crawl. On the other hand, with proper configuration on the server end and clever development in your plugins, the scheduler […]

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APIs, WordPress Tips and Tricks

Google’s Custom Search Engine

We do not use the built-in WordPress search on any of the sites we develop, instead we add a filter to disable the search function entirely. There are two primary reasons for this decision: Although the WordPress search may be adequate for a small blog or portfolio, we focus on performance ensuring our sites run fast no matter the size […]

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