Great Performances is the online companion to the only continuing primetime performance showcase on American television. We wanted a highly visual homepage that could tease the diverse genres of programs that also have irregular air dates. A blog was introduced to link current events to programs and provide ongoing content between episodes. In addition to full episode streams of Great Performances, the site offers excerpts, interviews, photo galleries, quizzes and features to promote broadcast awareness and provide more context to what is seen on broadcast. Great Performances’ website is built from IEG’s WordPress-based “National Platform,” which features deep integration with the PBS COVE video platform, many avenues for rich content interconnection and a unique drag-and-drop homepage administration tool.