The Open Mind‘s original website hosted the content of both the Richard Heffner, the first host, and the newer episodes with his successor, Alexander Heffner. IEG was approached to split this project into two sites, a robust searchable archive for almost 60 years of video and a site for the active show. The archive site was required to have both a browsable search engine and an advanced search option for both educators/historians and casual users. The archive design needed to be visually distinct from the ongoing show, while presenting the legacy and gravitas of the host, Richard Heffner. IEG took these complex requirements and designed a new content architecture. Almost 60 years worth of video was tagged and re-sorted to create an archive that is extensively searchable and browsable. The design of the site is both functional and beautiful. It surfaces content but also directs the user to search for themselves, while presenting Richard Heffner’s legacy and being similar enough, yet distinct enough to tie into the current show’s site.
The current show site uses a similar searchable feature, while on a smaller scale for the limited content selection. The site is also actively curated and updated by IEG multimedia producers, with the ability to add press clippings.