As the primary PBS station for Southern California, PBS SoCal serves 18 million people and is the third most-watched PBS station in the country. The SoCal team was familiar with some of IEG’s client work (such as PBS NewsHour) as well as IEG’s local station site builds for THIRTEEN, WLIW and NJTV, all three of which feature deep integration with PBS products. Seeking that same deep integration, as well as a full aesthetic and functional upgrade, SoCal engaged IEG’s service to overhaul their site.
Prior to relaunch, SoCal viewers could not watch PBS video natively on the site. Through IEG’s integration of the PBS video player API and implementation of PBS SoCal Passport, viewers are now able to watch the full suite of PBS programming from their desktop or through their mobile device. Since the site is fully responsive, the user experience is uniformly excellent and optimized for all web platforms. Furthermore, as the most trafficked page on the site, the PBS SoCal schedule page received special attention in the form of multiple rounds of user testing and iterative development, resulting in a highly dynamic and mobile-forward design. All of these elements were built on the foundation of a highly customized and easy-to-manage-WordPress instance that has dramatically simplified site updates.
With this significant upgrade, the new PBS SoCal website now offers users a seamless experience across devices and makes available more great PBS content than ever before.