Our three television stations, Thirteen (NYC), WLIW (Long Island), and NJTV (New Jersey), are all accompanied with large station sites featuring an integrated television schedule, program pages, and a large host of carefully curated original content. Our team recently redesigned these sites using the first cohesive style guide for WNET’s online presence. A custom admin helps the editorial team quickly decide which content to feature on the home page and add SEO-friendly meta-data. Each site also houses several subblogs which maintain the look and feel of the station sites.
We regularly curate analytics reports and monitor everything from email newsletter signups to social shares on various articles, all of which informs our future design and development decisions.